The recent increased popularity of ‚craft‘ drinks, made in small batches by skilled workers and positioned as being of particularly high cultural value, raises a number of questions relating to the reconfiguration of production and consumption practices. This talk will explore the renewed interest in craft production and craft products as a means to examine the themes of locality, heritage and authenticity as they are framed in the narratives of UK craft beer and real ale brewers and craft gin distillers.rnrnThe lecture is supported by FHS UK Progres Q20 „Culture and Society“ programme.
